Finansg\u00fcndem – Binba\u015fgil “En De\u011ferli Marka” s\u0131rr\u0131n\u0131 a\u00e7\u0131klad\u0131<\/p>\n
Akbank Genel M\u00fcd\u00fcr\u00fc Binba\u015fgil, T\u00fcrkiye’nin En De\u011ferli Markas\u0131 se\u00e7ilmelerinde sa\u011flam finansal yap\u0131n\u0131n yan\u0131 s\u0131ra hizmet kalitesinin \u00f6nemine vurgu yapt\u0131
\nT\u00fcrkiye\u2019de 2008 y\u0131l\u0131ndan bu yana se\u00e7ilen \u2018En De\u011ferli Marka\u2019 s\u0131ralamas\u0131nda bu y\u0131l ilk kez bir finans kurulu\u015fu olarak Akbank birincilik koltu\u011funa oturdu. Akbank ayr\u0131ca Brandfinance\u2019nin The Banker ile birlikte belirledi\u011fi \u2018D\u00fcnyan\u0131n En De\u011ferli Bankalar\u0131\u2019 s\u0131ralamas\u0131nda da 7 y\u0131lda 100 basamak y\u00fckselerek d\u00fcnyan\u0131n en de\u011ferli 81. markas\u0131 oldu. T\u00fcrkiye\u2019nin en de\u011ferli markalar \u00f6l\u00e7\u00fcmlemesinde bundan 7 y\u0131l \u00f6nce 10\u2019uncu s\u0131radan giren Akbank, marka de\u011ferini 4 kattan fazla art\u0131rarak 2.5 milyar dolar\u0131 a\u015ft\u0131.<\/p>\n
HER \u015eUBEDE MARKA EL\u00c7\u0130S\u0130<\/p>\n
\u2018En De\u011ferli Marka\u2019 olma s\u00fcrecini payla\u015fmak \u00fczere bas\u0131n mensuplar\u0131 ile biraraya gelen Akbank Genel M\u00fcd\u00fcr\u00fc Hakan Binba\u015fgil, bir bankan\u0131n en de\u011ferli unsurlar\u0131ndan birinin \u2018markas\u0131\u2019 oldu\u011funu s\u00f6yledi. Akbank\u2019\u0131n son y\u0131llarda finansal yap\u0131s\u0131ndaki sa\u011flaml\u0131\u011f\u0131 ve gelece\u011fe y\u00f6nelik b\u00fcy\u00fcme potansiyeli ile dikkat \u00e7ekti\u011fini kaydeden Binba\u015fgil, \u201cFinansal yap\u0131m\u0131z\u0131n sa\u011flaml\u0131\u011f\u0131 ile birlikte \u00f6zellikle hizmet kalitemizi art\u0131rman\u0131n \u00fczerinde titizlikle durduk. Hizmet s\u00fcre\u00e7lerinde 1000\u2019i a\u015fk\u0131n uygulamay\u0131 g\u00f6zden ge\u00e7irdik. Bu s\u00fcre\u00e7lerde yapt\u0131\u011f\u0131m\u0131z iyile\u015ftirmeler ile 13 milyon m\u00fc\u015fterimize 4.5 milyon saat kazand\u0131rd\u0131k. Yani her m\u00fc\u015fterimizi yar\u0131m saate yak\u0131n bir s\u00fcre daha az beklettik. Ayr\u0131ca teknoloji, inovasyon, kurumsal sosyal sorumluluk ve giri\u015fimcilik gibi alanlarda da \u00f6nemli yat\u0131r\u0131mlar ile geli\u015fme sa\u011flad\u0131k. 1000\u2019e yak\u0131n \u015fubemizin her birinde yer alan \u2018marka el\u00e7ileri\u2019mizin de katk\u0131lar\u0131yla en de\u011ferli marka olduk\u201d dedi.<\/p>\n
60 B\u0130N BANKACI YET\u0130\u015eT\u0130<\/p>\n
Binba\u015fgil, en de\u011ferli marka olma yolunda etkili olan 7 fakt\u00f6r\u00fc \u201cFinansal yap\u0131n\u0131n sa\u011flaml\u0131\u011f\u0131, inovasyon- teknoloji, hizmet kalitesi, kurumsal sosyal sorumluluk, giri\u015fimcilik, \u00e7al\u0131\u015fan kalitesi ve g\u00fc\u00e7l\u00fc marka y\u00f6netimi\u201d \u015feklinde \u00f6zetledi. Akbank\u2019\u0131n 67 y\u0131ll\u0131k bir banka oldu\u011funu hat\u0131rlatan Binba\u015fgil, \u201cMarka olmak uzun ve son derece b\u00fcy\u00fck emek isteyen bir s\u00fcre\u00e7. Biz de bu noktaya ciddi bir deneyim ile geldik. Bug\u00fcn Akbank\u2019ta 15 binin \u00fczerinde ki\u015fi \u00e7al\u0131\u015f\u0131yor. Halen 10 binin \u00fczerinde emeklimiz var. Bug\u00fcne kadar ise 60 bin ki\u015fi \u00e7al\u0131\u015fm\u0131\u015f. Yani Akbank T\u00fcrkiye\u2019de 60 bin bankac\u0131 yeti\u015ftirmi\u015f. \u0130\u015fte bu en de\u011ferli marka \u00fcnvan\u0131nda en de\u011ferli katk\u0131y\u0131 yapan bu 60 bin \u00e7al\u0131\u015fan\u0131m\u0131z\u201d diye konu\u015ftu.<\/p>\n
Teknolojiye 500 milyon $<\/p>\n
AKBANK\u2019\u0131n gelecek stratejilerini de a\u00e7\u0131klayan Hakan Binba\u015fgil, \u201cEn iyi olmak istiyorsan\u0131z teknolojiyi en iyi siz kullanacaks\u0131n\u0131z. Biz teknolojide \u2018s\u00fcper\u2019 olaca\u011f\u0131z, \u015fubele\u015fmede ise m\u00fc\u015fteri bizi nerede, nas\u0131l g\u00f6rmek istiyorsa oraya gidece\u011fiz. Son 5 y\u0131lda teknolojiye 500 milyon dolardan fazla yat\u0131r\u0131m yapt\u0131k\u201d dedi.<\/p>\n
Finansal yap\u0131 sa\u011flam<\/p>\n
EN de\u011ferli marka \u00f6l\u00e7\u00fcmlemesinde finansal yap\u0131n\u0131z\u0131n sa\u011flaml\u0131\u011f\u0131n\u0131n \u00f6nemine de\u011finen Hakan Binba\u015fgil \u015funlar\u0131 anlatt\u0131: \u201cBunda da aktif kalitesi yani takipteki kredi oran\u0131n\u0131z\u0131n d\u00fc\u015f\u00fckl\u00fc\u011f\u00fc devreye giriyor. Bizim takipteki kredi oran\u0131m\u0131z y\u00fczde 2.9 olan sekt\u00f6r ortalamas\u0131n\u0131n alt\u0131nda y\u00fczde 1.7. Sermaye yeterlilik oran\u0131m\u0131z da y\u00fczde 14. Bu da gelecekteki b\u00fcy\u00fcme potansiyelimizi g\u00f6steren \u00f6nemli bir oran. Akbank\u2019\u0131n bunun yan\u0131nda y\u00fcksek likiditesi de dikkat \u00e7eken bir unsur.\u201d<\/p>\n
As\u0131l zenginlik k\u00fclt\u00fcr-sanatta<\/p>\n
\u00dcLKELER\u0130N as\u0131l zenginli\u011finin sanat, k\u00fclt\u00fcr ve e\u011fitim alan\u0131ndaki performanslar\u0131yla ortaya \u00e7\u0131kt\u0131\u011f\u0131 anlay\u0131\u015f\u0131 ile Akbank\u2019\u0131n \u00e7ok uzun zamand\u0131r kurumsal sosyal sorumluluk projelerini hayata ge\u00e7irdi\u011fini s\u00f6yleyen Hakan Binba\u015fgil, \u201cBu konuda s\u00fcrd\u00fcr\u00fclebilirli\u011fe b\u00fcy\u00fck \u00f6nem veriyoruz. T\u00fcm projelerimiz uzun soluklu. Kurumsal sosyal sorumlulukta k\u00fclt\u00fcr, sanat ve e\u011fitim alan\u0131na odaklan\u0131yoruz. Finansal okuryazarl\u0131k alan\u0131nda faaliyetler y\u00fcr\u00fct\u00fcyoruz. Ayr\u0131ca 2010\u2019dan beri iyi bir fikri olan giri\u015fimci 36 firmaya 90 milyon TL \u00a0kaynak sa\u011flad\u0131k\u201d \u015feklinde konu\u015ftu<\/p>\n","protected":false},"excerpt":{"rendered":"
Finansg\u00fcndem – Binba\u015fgil “En De\u011ferli Marka” s\u0131rr\u0131n\u0131 a\u00e7\u0131klad\u0131 Akbank Genel M\u00fcd\u00fcr\u00fc Binba\u015fgil, T\u00fcrkiye’nin En De\u011ferli Markas\u0131 se\u00e7ilmelerinde sa\u011flam finansal yap\u0131n\u0131n yan\u0131 s\u0131ra hizmet kalitesinin \u00f6nemine vurgu yapt\u0131<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"views":1157,"_links":{"self":[{"href":"https:\/\/adalethazar.com\/index.php\/wp-json\/wp\/v2\/posts\/646"}],"collection":[{"href":"https:\/\/adalethazar.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adalethazar.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adalethazar.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adalethazar.com\/index.php\/wp-json\/wp\/v2\/comments?post=646"}],"version-history":[{"count":1,"href":"https:\/\/adalethazar.com\/index.php\/wp-json\/wp\/v2\/posts\/646\/revisions"}],"predecessor-version":[{"id":647,"href":"https:\/\/adalethazar.com\/index.php\/wp-json\/wp\/v2\/posts\/646\/revisions\/647"}],"wp:attachment":[{"href":"https:\/\/adalethazar.com\/index.php\/wp-json\/wp\/v2\/media?parent=646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adalethazar.com\/index.php\/wp-json\/wp\/v2\/categories?post=646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adalethazar.com\/index.php\/wp-json\/wp\/v2\/tags?post=646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}